Brand Identity Estimate Template

A brand identity estimate helps a client understand what a full identity involves before they see a proposal. This template prices each part of the work, from strategy to guidelines, and lists launch pieces separately so the client can see the core cost and decide on the extras.

  • Strategy
  • Identity
  • Launch pieces (optional)
  • Online approval by your client
Free, no account needed to start. Not legal advice.

Use it when a company asks what a new logo or rebrand would cost, before you send a full proposal.

The full template

Every line, price, and note is yours to change when you use the template in Clientary, and your client's details fill in from their record.

In the editor, the totals add up as you type. Once you send it, your client accepts it online, and it's ready to become an invoice. Edit this template online

Brand Identity

A complete brand identity, from a strategy workshop to a guidelines document your team and partners can use. Includes three concept directions and two rounds of refinement on the one you choose. Launch pieces are listed separately and are optional.

Strategy
Discovery workshop and strategy brief$2,500.00
Identity
Logo design (three concept directions)$6,000.00
Color palette and typography$1,200.00
Graphic elements, patterns, and iconography$2,500.00
Brand guidelines$3,000.00
Launch pieces (optional)
Business cards and stationery$1,500.00
Social media templates$1,800.00
Presentation template$2,000.00
Total$20,500.00

Notes

This estimate is valid for 30 days. Fonts and stock imagery are licensed separately, and we'll tell you about any you need before buying them.

Most identities take eight to ten weeks from kickoff. We'll confirm the schedule and terms in a proposal once you're ready to go ahead.

How to use this template in Clientary

  1. Edit it online. Change any line item, price, or note, or add your own. No account needed.
  2. Preview it as your client will see it. Fill in who it's for and pick a design.
  3. Start your free trial to send it. Confirm you'll have it reviewed, since templates aren't legal advice, and your estimate is waiting in your new account with your client's details filled in.
  4. Send it for approval. Your client accepts it online, and you can turn it into an invoice or a project.

Learn more about estimates in Clientary.

Frequently asked questions

How much does a brand identity cost?

It varies widely with the studio and the scope, from a few thousand dollars for a logo and palette to tens of thousands for a full system with research and guidelines. Pricing each part separately helps the client see where the cost comes from.

Why do brand identity estimates include strategy?

Strategy is what makes the design defensible: an agreed positioning and audience gives the client a way to judge concepts beyond personal taste. Listing it separately shows the client it's real work.

Is this brand identity estimate template free?

Yes. Read and copy the full text on this page, or edit it online and see it as your client will. When it's ready, start a free Clientary trial to send it or download it as a PDF.

Has a lawyer reviewed this template?

No. It's a general starting point written by Clientary, not legal advice, and it hasn't been reviewed by a lawyer for your situation or the laws where you and your client work. Have your own counsel review it before you use or sign it.

More templates for design studios

Proposal · Design studios

Brand Identity Proposal Template

Use it when a company is naming, launching, or rebranding and is choosing a studio to create its identity.

Proposal · Design studios

Packaging Design Proposal Template

Use it when a brand is launching a product, extending a line, or refreshing its packaging and is choosing a studio to design it.

Contract · Design studios

Design Retainer Agreement Template

Use it when a client needs ongoing design work each month, such as social graphics, presentations, ads, and sales materials.

Contract · Design studios

Graphic Design Contract Template

Use it for a defined design project, such as a brochure, packaging, a report, or a campaign, with a new or existing client.

Invoice · Design studios

Branding Project Invoice Template

Use it when a brand identity project is complete and you're ready to deliver the final files and guidelines.