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Brand Identity
A complete brand identity, from a strategy workshop to a guidelines document your team and partners can use. Includes three concept directions and two rounds of refinement on the one you choose. Launch pieces are listed separately and are optional.
| Strategy | |
|---|---|
| Discovery workshop and strategy brief | $2,500.00 |
| Identity | |
| Logo design (three concept directions) | $6,000.00 |
| Color palette and typography | $1,200.00 |
| Graphic elements, patterns, and iconography | $2,500.00 |
| Brand guidelines | $3,000.00 |
| Launch pieces (optional) | |
| Business cards and stationery | $1,500.00 |
| Social media templates | $1,800.00 |
| Presentation template | $2,000.00 |
| Total | $20,500.00 |
Notes
This estimate is valid for 30 days. Fonts and stock imagery are licensed separately, and we'll tell you about any you need before buying them.
Most identities take eight to ten weeks from kickoff. We'll confirm the schedule and terms in a proposal once you're ready to go ahead.
How to use this template in Clientary
- Edit it online. Change any line item, price, or note, or add your own. No account needed.
- Preview it as your client will see it. Fill in who it's for and pick a design.
- Start your free trial to send it. Confirm you'll have it reviewed, since templates aren't legal advice, and your estimate is waiting in your new account with your client's details filled in.
- Send it for approval. Your client accepts it online, and you can turn it into an invoice or a project.
Learn more about estimates in Clientary.